For Chelsea fans who want to pre-
order an Adidas 2013-14 home kit,
a leap of faith will be necessary, as
the company is advertising the
new jersey without actually
showing it.
Instead, Adidas has released a
promo with various Chelsea
players doused in blue paint.
Check it out below:
At this point, it remains pure
speculation on my part that
Tobias Funke landed himself a gig
in advertising and found a positive
outlet for his Blue Man Group
aspirations with this campaign.
The blue-paint idea is a pretty cool
concept, even though it's slightly
terrifying. In this picture below,
David Luiz, Fernando Torres and
Eden Hazard could just as easily
be new alien villains in the latest
series of Doctor Who.
Image via Adidas
Then again, the Doctor would
probably just note that blue paint
is cool .
While its unlikely Adidas would run
this ad campaign and then make
drastic changes to the uniform,
there is a sect of practical fans out
there who probably won't fork over
$90 without seeing what they've
purchased first.
On the other hand, the Adidas
campaign is brilliant in that the
company is essentially saying,
"Hey, if you're a big enough
Chelsea fan, the blue will be
enough for you. You don't need to
actually see the jersey to know you
want it. That's how passionate you
are."
Thus, Chelsea fans find themselves
facing an interesting dilemma.
Does my practical side win out, or
am I such a nut for the Blues that
I'll just fork over the cash, knowing
this kit will still be the Chelsea
blue I know and love?
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